Modern Church Marketing and Engagement – Keeping Christians Interested
With the increasing trend of showing off every moment of life on social media, even churches have started to provide a social media friendly environment on special occasions, to keep the young generation interested in their faith.
Over the last few years, the notoriety of social media and smartphones have taken over people, especially the gen-y crowd. It has also taken them away from their religious beliefs. Therefore, churches have come up with this new idea of photo-friendly congregations, which has helped them to attract youngsters to churches.
Bringing the Crowds
This innovative idea has encouraged people to come to the church with their families and spend quality time with the Christian community. It has promoted family gatherings and togetherness among family members in a locale. Not many families take ‘family photos’ these days. Thanks to special occasions in churches today, they have successfully restarted the trend. Special facilities are being provided in the churches for photos too. You can find volunteers offering to take pictures, and even professionals are hired to help the attendees. If you don’t want any special attention, you can take your photos and post them yourself. Most churches have a particular hashtag for different events. Each church has their special team which looks after everything from the themes for various occasions to providing the attendees with a comfortable place to enjoy their photo sessions.
It has helped the churches share their values and increase their visitors, as attendees share their experiences on social media. New People are visiting churches after seeing the pictures of their friends and relatives attending the church on social media. Social media has become a great advertiser for the churches to show people the atmosphere and peace inside the churches and the involved feeling of being part of the community.
A Boon or A Bane
There are also some concerns over this trend as it can become the cause of commodification of the religion. People have started treating churches as another place to take pictures and show off. This trend disheartens even existing churchgoers who come to the church for peace of mind and to offer their prayers in a revered space. Some people say that worship and showing off cannot go hand in hand as intentions are more important than the act, and merely visiting the church isn’t enough.
People in support of this new idea say that the present church has to change their mindset about technology. You can find every institution on social media in today’s world, and this includes even religious institutions. People can read Bible verses and know their meaning by theologians on the internet. This is the new way of life, and people should adapt to it. Today’s youth cannot be stopped from using their smartphones and the internet, so we have to make them use this ‘power’ in doing the right thing. As the world is changing and will keep changing, our religious activities have to keep up with the change to be relevant. This is the only way to keep tomorrow’s citizens closer to religion and faith.